SchoolBesties

By the turn with the 20th century, amateur advisors and publications were increasingly challenging the
monopoly how the large retail companies had on decor.
English feminist author Mary Haweis wrote a few widely read essays
within the 1880s where she derided the eagerness which aspiring middle-class people furnished their houses good rigid models agreed to them
because of the retailers.[10] She advocated anyone adoption of an particular style, tailor-made to the consumer needs and
preferences with the customer:

"One of my strongest convictions, and one in the first canons of fine taste, is the fact that our houses, just like the fish’s shell plus the bird’s nest, really should represent our individual taste and habits.
The move toward decoration to be a separate artistic profession, unrelated towards the manufacturers and retailers, received an impetus with all the 1899 formation on the Institute of British Decorators; with John Dibblee Crace as the president, it represented almost 200 decorators across the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, which often 10 were women. Rhoda and Agnes Garrett were the primary women to coach professionally as decorators in 1874. The importance of their work towards design was regarded during the time as on the par with this of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their applying for grants artistic home design to a wide middle-class audience.[12]

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