SchoolBesties

By the turn from the 20th century, amateur advisors and publications
were increasingly challenging the monopoly the large retail companies had on home design. English feminist
author Mary Haweis wrote a few widely read essays within the 1880s through which
she derided the eagerness in which aspiring middle-class people furnished their houses in accordance with the rigid models accessible to them with the retailers.[10] She advocated the consumer adoption of any particular
style, tailor-made to the consumer needs and preferences from the customer:

"One of my strongest convictions, and one with the first canons of excellent taste, is the fact our houses, such as fish’s shell plus the bird’s nest, must represent our individual taste and habits.
The move toward decoration to be a separate artistic profession, unrelated to your manufacturers and retailers, received an impetus with all the 1899 formation from the Institute of British Decorators; with John Dibblee Crace becasue it is president, it represented almost 200 decorators round the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, that 10 were women. Rhoda and Agnes Garrett were the initial women to learn professionally as interior designers in 1874. The importance of their work with design was regarded right at that moment as over a par achievable of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their tips on artistic design to a wide middle-class audience.[12]

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