Meza
By the turn in the 20th century, amateur advisors and publications were increasingly challenging the monopoly which the large retail companies had
on design. English feminist author Mary Haweis wrote a few widely read essays from the 1880s where she derided
the eagerness that
aspiring middle-class people furnished their houses good rigid models accessible to them with the retailers.[10] She advocated the average person adoption of your particular style, tailor-made
to anyone needs and preferences from the customer:
"One of my strongest convictions, and one on the first canons of a good taste, is always that our houses, much like the fish’s shell as well as the bird’s nest, must represent our individual taste and habits.
The move toward decoration being a separate artistic profession, unrelated to your manufacturers and retailers, received an impetus while using 1899 formation on the Institute of British Decorators; with John Dibblee Crace becasue it is president, it represented almost 200 decorators round the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, which often 10 were women. Rhoda and Agnes Garrett were the initial women to practice professionally as interior designers in 1874. The importance of their work with design was regarded right at that moment as with a par with this of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their applying for grants artistic home design to a wide middle-class audience.[12]
